Better signals – Better acquisition cost.
Delighted to annouce our investment in Shumel Lais and John Sandall Cofounders of Day30…
Their ‘predictive signals’ Tech helps large subscription app brands TRANSFORM their paid media performance and reduces their reliance on the (self serving) analytics of the Digital Behemoths (Meta, Google etc )
And Results are mind blowing !!
In controlled Meta A/B tests, campaigns using Day30’s predictive signals have delivered up to 57% lower CAC.
Giving app brands the efficiency AND scale they absolutely need.
During months of ‘dating’ , We have been especially impressed with serial entrepreneur Shumel, and now look forward to helping Day30 extend their proposition to major app brands and agency media buyers…
…Because much better CAC – makes everybody look good! 🙌 🤩
Big welcome from BLUE14 and supergroup communities .. ❤️🌟