What goes around comes around

The Virtuous Circle is a new (non-profit) DTC Customer Growth Network.

Bringing together the most passionate and active
people in the DTC Performance Marketing Community.

It’s an informal and fun event environment to share, learn and grow from other DTC brands and best in class marketing Cos.

No wading through two-day marketing events, searching for the wood from the trees – this is where the very best DTC operators are…

…Collaborating for Customer Growth!

We loved attending the first event, a room of senior people who really knew their stuff and friendly and open with it


CEO, Startrite Shoes

Virtuous becomes virtual…

We had a great opening bash in January 2020 with over 80 attending brands and plenty of bubbly at London’s White City House… in the days when people chatted, hugged and breathed all over each other.

Since then, our schedule of events have been somewhat scuppered! – however we are beavering away on a new calendar of events combining virtuous and virtual to re-appear in your diaries from Spring 2021.

If you’re a DTC brand looking to collaborate for customer growth, email becky@blue14.io with the word YES, and you’ll be in the Virtuous Circle!